Help them choosebelievetrustvalue you.

Right now, 95%^* of B2B buyers are out of market. So when the RFP lands, the shortlist is the agencies who were already showing up with real, relevant value long before the brief. That is what we call permissionless value, and it’s the principle behind everything we do, so you become the partner they call when they need you, not the one chasing them when you need them.

* The 95-5 rule: only around 5% of B2B buyers are in market at any one time. Ehrenberg-Bass Institute for the LinkedIn B2B Institute

Take the free Permissionless Healthcheck →

Connect with Josh Fowler, Scope & Lens Founder

Brands we've pitched to

Our experience

0+ Years in new business
and growth roles

£0M+ New business revenue
won for agencies

0+ Pitches delivered
and supported

Who do we help

Agency founders New business leads Agency growth teams

Nobody cares what you can do.
Everybody cares what you can do for them.

More than a decade and a hundred pitches, distilled into three principles. Get all three right and you stop competing on price, availability and luck.

Permissionless Prospecting

Value-led prospecting that builds the relationship before a brief exists. Connection, not conversion.

Connections and pitch wins live at the intersection of your value and their belief

How this helps youYou create opportunities instead of waiting for them, so pipeline keeps building while the team is flat out.

Strategic Storytelling

A narrative arc that moves people emotionally, not just logically. Pitch transformation, not capability.

Story

22x

Fact

Stanford research shows stories are remembered up to 22x more than facts alone.

How this helps youClients can repeat your idea to the people who were not in the room. That is where the decision gets made.

Visualised Value

Design and attention research applied to your pitch. Slides are not decoration. They decide what survives the room.

65% of people are visual learners

The brain processes images 60,000x faster than text

How this helps youYour thinking stops dying on a dense slide, and you stop burning £50,000 a pitch on the ones you were never going to win.

Why this matters

95%

of B2B buyers are out of market at any one time. Of the 5% who are buying, most already have an agency in mind.

of agencies run no outbound at all. Your competitors are building attention you have not started on.

22x

more memorable than facts, yet most agencies still open with credentials.

65%

of decision-makers are visual learners. Design for a glance, not a read.

See where you stand

Put your agency through the Permissionless Healthcheck. Fifteen questions, five minutes, and a PDF you can take to your leadership team.

Take the free healthcheck →

Predictable growth from
permissionless value

Three principles guide everything we build with an agency. Here is what each one looks like in practice, and what it is worth when it works.

Permissionless Prospecting

Replace noise with relevance

A growth engine you can switch on and off
Value that solves a prospect problem before anyone asks
Opportunities created on purpose, not stumbled into

More qualified, higher-value opportunities entering the pipeline

Strategic Storytelling

Pitch like a professional storyteller

A distinctive pitch narrative for your agency
Storytelling frameworks in the hands of your pitch team
Dense insight turned into an argument people repeat

Sharper differentiation, better narratives, higher conversion

Visualised Value

Design pitches that are impossible to forget

Dense slides turned into something followed at a glance
Clutter stripped so the story carries
Responses designed to be seen, not read

More memorable pitches, stronger recall, a better close rate

And here’s how we do it

1
Discover

Interviews with your team and an audit of what you run today.
Week 1
2
Diagnose

Every pillar scored, every gap ranked by what it costs you.
Week 1–2
3
Design

Playbook, dashboard and pitch narratives, built where the gap is widest.
Week 2–4
4
Deliver

Embedded in the team until they own it outright.
Week 4+

Start where it hurts most

Most agencies are strong on one pillar and quietly losing on another. The healthcheck tells you which, before you spend a penny.

Find my widest gap → Or book a call with Josh

Find out what is costing
you pitches, for free

Three ways in. All three are free.

Free · 5 minutes01

scopeandlens.com/healthcheck

The Permissionless Healthcheck

Fifteen questions. A scored breakdown of where you are quietly leaving pitches on the table.

What you get

A score out of 100, benchmarked
A verdict on each of the three pillars
Your three highest-priority fixes, in order
A PDF for your leadership team

Take the healthcheck →

Free · Live with Josh02

The Permissionless Audit

A full audit across all three pillars, live on a call with me. No pitch at the end of it.

What you get

A 45-minute working call with me
An honest read on your story and your deck
What to fix first, and what to leave alone
A written follow-up for your leadership team

Free audit spaces for this month are filling up quickly.

Limited slots each month. I reply personally within 48 hours.

Free · Monthly03

Permissionless Peers

A monthly hour with other agency founders and new business teams. I cover what is working right now, then open the floor.

What you get

A working session on permissionless prospecting, and how to create value prospects actually want
Open Q&A on whatever is stuck in your pipeline
The recording and templates either way

We run a fresh session every month. Save your seat for the next one.

Request an audit slot

Got it. I have your details and I will be in touch within 48 hours.

That did not send. Something blocked the form on your end. Email me at josh@scopeandlens.com and I will pick it up there.

One live view of the growth
you are actually making

One command centre, built for your agency and wired to your goals.

£2.5madded to pipeline value

Proof, not promises

In under nine months, this dashboard combined with our permissionless value approach helped one agency grow its pipeline value by £2.5 million.

Watch it being used A real walkthrough, demo data throughout. No sound.

Every account and figure here is invented. Yours is built around your real ones.

Real pipeline, not vanity numbers

Revenue against target, by quarter and by owner. A hopeful chat never looks like a real opportunity again.

Your target accounts, scored

The brands you want, ranked by engagement across every source and channel, giving you one unified view of your growth efforts and the route in already prepared.

Outreach you can actually audit

Every touch logged, so you know which plays create opportunities and which just create activity.

Intel that turns into a reason to call

Spend shifts, people moves and launches, turned into the specific hook that earns a conversation.

Accountability without the admin

Priorities, owners and deadlines in one place, with a weekly update that writes itself.

Bespoke, not a template

Built around your goals, your sectors and how your team already works. Nothing to migrate.

Request a demo Thirty minutes on a dashboard built for an agency like yours, and what yours would track.

Got it. I’ll be in touch within 48 hours to set up your walkthrough.

That didn’t send. Something blocked the form on your end. Email me directly at josh@scopeandlens.com and I’ll pick it up from there.

Find the right prospects.
Give them a reason to listen.

Two free tools that work together: one tells you who to go after, the other tells you what to send them. Plus three short guides that explain the whole approach.

Step 1 · Free tool · 3 minutes Who should I be targeting? Tell it what you do, how big you are and the work you want more of. It comes back with a short, ranked list of UK organisations that fit, who to approach inside each one, and when to reach out. Build my target list → Step 2 · Free tool · 5 minutes How can I be permissionless? Answer a few questions about your agency, who you are going after and the problems you solve. It comes back with the permissionless value you could be creating, how to make it, and what to say when you send it. Start the questions →

The free library

Everything we teach, written down. No email wall, no form, no drip sequence.

The argumentPDF · 2 pages

Winning New Business In The Age of Slop

Every agency now has the same tools, so competence has stopped being a reason to hire anyone. What clients buy instead.

Download ↓

ProspectingPDF · 2 pages

The Permissionless Prospecting Playbook

Referrals and inbound go quiet in exactly the quarter you need them. The method for creating opportunities yourself.

Download ↓

StorytellingPDF · 2 pages

Why Your Credentials Deck Is Losing You Pitches

Great chemistry, strong work, and someone else got it. The structure that replaces the creds deck, and the slides to delete this week.

Download ↓

Not sure where to start

Take the free Permissionless Healthcheck first. Fifteen questions, five minutes, and it tells you which of these to read first.

Take the free healthcheck →

Every engagement starts
with one conversation

No form, no deck, no obligation. We talk, I tell you what I would do.

Nobody cares what you can do. Everybody cares what you can do for them.

Hey 👋 I’m Josh and I’ve spent eleven years driving new business inside consultancies and agencies of every size, from Accenture and Dentsu to independents of ten people. Wherever I have put this system in, it has worked, creating opportunities with some of the world’s most recognisable brands, with experience of pitching to the likes of Kellogg’s, Netflix, Disney, M&S, Nestlé, Red Bull and NatWest.

Real agencies, real results

£55m+

In new business revenue won

300%

Increase in new business

£2.5m

Added to real pipeline in 9 months

Always the first step

A 30 to 60 minute discovery call

Nothing to prepare. We talk through what is working, what is not, and whether any of this is right for you. If it is not, I will say so.

Discovery call

Where you are, and what is actually in the way.

Analysis and recommendation

The highest-impact starting point, and the engagement that fits it.

Kick off and build

Practical and fast, with results visible in weeks.

Book a call with Josh →

After that, three ways to work together

Project

30-Day Growth Sprint

The whole system built across all three pillars, embedded in your team through workshops, with unlimited pitch support throughout.

→

Retainer

Fractional Growth Lead

Senior commercial support without the senior hire. Ongoing counsel, a prospecting engine that keeps developing, and a pitch doctor on call.

→

Revenue Share

Pitch and Win Together

For the pitches you cannot afford to lose. I work the narrative, flow, design and rehearsal, and share the upside of the ones we win.

→

Enquire →

Not sure which one fits? That is what the discovery call is for.

Get In Touch

Let's give them
something to remember.

Tell me where you are and what is actually in the way. I will come back to you within 48 hours.

Thanks I'll be in touch.

Expect a reply within 48 hours. Follow Scope & Lens on LinkedIn in the meantime.

Help them choosebelievetrustvalue you.

Stop reacting to briefs.Start being the obvious choice.

Let's give themsomething to remember.

Thanks I'll be in touch.

Stop reacting to briefs.
Start being the obvious choice.

Let's give them
something to remember.