Built from 11+ years, 100+ pitches and £30M+ in agency revenue generated. Use them to learn the frameworks — and see exactly where your agency stands right now.
Two free tools. Use the playbook to learn the frameworks. Use the score to see where you stand.
You're in. The playbook is ready.
Open the PlaybookEvery tool draws on the same three disciplines. Together, they shift agencies from being a capable option — to the only credible choice in the room.
Replace generic outreach with value-led, highly relevant prospecting that builds relationships before a brief exists. Nobody cares what you can do — until they believe you understand them.
Structure your pitch around a narrative arc that moves people emotionally as well as logically. Stanford research shows stories are remembered up to 22× more than facts alone. Stop pitching capabilities. Start pitching transformation.
65% of people are visual learners. A pitch that looks like a report will be treated like one. Apply visual design principles to build slides that don't just grab attention — but keep it.
The tools are a starting point. If you want to explore what this looks like inside your agency — I'm happy to have that conversation.