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Free Assessment · 8 Minutes
Pitch Win Score.
Find out how effective your agency's prospecting, storytelling and pitch design really is — across the three pillars that decide whether you win or lose.
Prospecting
Storytelling
Visual Design
0 / 15
01
Pillar One
Permissionless Prospecting
How well does your agency generate interest before a brief exists? These questions assess your outreach strategy, relevance and persistence.
Question 01 of 15
When you reach out to a prospect cold, what does your first message typically lead with?
Question 02 of 15
How many deliberate touchpoints do you typically have with a prospect before you ask for a meeting?
Question 03 of 15
How targeted is your new business outreach? Do you have a defined list of dream clients?
Question 04 of 15
How often does your outreach reference something specific and timely about the prospect's business?
Question 05 of 15
What best describes how you currently track and manage your prospect pipeline?
02
Pillar Two
Strategic Storytelling
How well does your pitch narrative land emotionally? These questions assess the structure, clarity and memorability of your agency's storytelling.
Question 06 of 15
How does your pitch typically open?
Question 07 of 15
Does your pitch follow a deliberate narrative arc — or is it more a logical presentation of information?
Question 08 of 15
When you present data or insight in a pitch, how do you handle it?
Question 09 of 15
After a pitch, could the client describe your core narrative in one sentence?
Question 10 of 15
Do your pitches have a win theme — a single, strategic idea that runs through every section and gives the client a clear reason to choose you over everyone else?
03
Pillar Three
Visualised Value
How hard are your slides working for you? Answer the questions below to see how your agency scores on visual design.
Question 11 of 15
How much text does a typical slide in your pitch deck contain?
Question 12 of 15
If someone looked at your slides for 3 seconds, could they tell what each one is trying to say?
Question 13 of 15
How intentional is your use of visual hierarchy — size, colour, white space — to guide the eye?
Question 14 of 15
How does your pitch deck compare visually to the work you actually produce for clients?
Question 15 of 15
When was your core pitch deck template last significantly redesigned?
Your Pitch Win Score
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Your score shows where the gaps are. I can help you close them — through sharper prospecting, better pitch narratives and slides that actually land.