The Permissionless Growth Programme teaches your agency the exact system behind 100+ pitches and £55M in revenue, so you win more of the right work without gambling on the pitch.
That is what the average UK agency now spends to chase a single account, and win rates have slipped to barely half. New business has become an expensive gamble, run on someone else's terms, with the odds against you before you walk in the room.
The agencies that win consistently do something different. They stop pitching cold and start showing up with value long before a brief exists. That is a system. This programme teaches it.
If growth lands on your desk and the pitch treadmill is draining time, money and morale, this is for you.
Every module is built on the three principles behind the practice, and applied to a live opportunity as you go.
Why the traditional pitch is broken, and the shift from chasing briefs to being the obvious choice before one exists. You will map your own growth engine and pick the opportunity you will build on across the programme.
Value-led outreach and account-based targeting that builds reputation and pipeline without the hard sell. Turn cold lists into warm demand by giving before you ask.
The Situation, Complication, Resolution framework for building a pitch story that lands. Frame the problem so your solution becomes the only credible answer.
Design and structure principles that make your thinking instantly clear. Turn dense slides into simple, persuasive visuals that carry the room.
Apply everything to a real opportunity with live clinics and teardowns. Leave with a repeatable playbook your team runs long after the cohort ends.
Short, practical video lessons and templates released each week. Work through them whenever it suits, on desktop or mobile, and keep lifetime access to everything.
Weekly group sessions with Josh for teaching, Q&A, pitch clinics and real-time feedback on your work. Small cohorts, so every seat gets attention.
Bring a live opportunity and get it pulled apart and rebuilt with the group. This is where the frameworks turn into wins you can point to.
A private community of agency leaders solving the same problems. The network and the accountability outlast the programme itself.
Founder of Scope & Lens, with 11+ years across agencies including Accenture, Dentsu and Salocin. Josh has led more than 100 new business pitches and helped agencies generate over £55M in revenue. This programme is that experience, distilled into a system your team can run.
The founding cohort shapes the programme with me and locks in the lowest price it will ever be, in exchange for feedback and a testimonial.
One agency, one seat. Includes the full programme, all live calls, the toolkit and lifetime access.
Join the waitlist →Seats in the founding cohort are limited. Join the waitlist and I will personally reach out with dates, details and your founding price before enrolment opens to everyone else.
Thanks. I'll be in touch personally with founding cohort dates and your price before enrolment opens to everyone else.
Dates are being finalised with the founding group now. Join the waitlist and you will be first to know, with priority on seats and the founding price.
Plan for around two to three hours a week: roughly an hour of self-paced lessons and a live call, plus the work you apply to your own live opportunity. It is built to fit around running an agency.
Yes. The system works whether you are a solo founder or leading a new business team. Solo operators often get the most out of it because it replaces guesswork with a repeatable process.
Absolutely. Agency licences cover multiple seats so your whole new business function learns the same system. Mention it on the waitlist and I will send team pricing.
Every live session is recorded and shared, and you keep lifetime access. You can submit questions ahead of time and catch the replay if a date clashes.